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There are those who adapt and those who break the mold: Salmo is not just a rapper, he’s an artist who has rewritten the rules of Italian music without ever chasing trends. A true iconoclast, he tears down clichés with rhymes and beats that hit hard. The GIZEH X SALMO limited edition draws inspiration from his new album RANCH, already a cult record and the absolute star of the 2025–2026 autumn-winter live tour. The collection takes on the tones and visual codes of the Ranch universe, bringing Salmo’s rebellious spirit into GIZEH’s style: his drive to go beyond every cliché and his desire to isolate himself in order to rediscover and create something new. Nuances and details recall the intimate, raw and cinematic atmosphere of the album, now at the center of the most anticipated live shows: barren landscapes, wooden houses, fire and freedom.
The aesthetic envisioned by Salmo evokes nature, fire and truth, telling a lived and authentic experience, free from artifices. The public responded enthusiastically, recognizing in this collaboration the perfect blend between GIZEH’s quality and the artist’s raw, free spirit. The GIZEH x SALMO Limited Edition is available at the best retailers in Italy.
The collection includes four King Size Slim + Tips papers with exclusive designs (34 papers + 34 non-toxic black filters), Active Filters (pack of 34 activated charcoal filters in a limited edition), Combi Pack (34 papers + 16 limited-edition Active Filters) and a selection of merchandise — grinder, tray, ashtray, cap, hoodie and T-shirt — designed for those who live rolling culture as a form of personal expression.
